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Marketing

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19 articles in this category

SEO 101: How to Get Started
Marketing

SEO 101: How to Get Started

At Aloa, we were frustrated that our site wasn’t ranking the way we wanted it to. Everyone is hiring/contracting digital marketing agencies, so to us, doing the same didn’t give us a competitive advantage, it just put us at par. So we decided to do something about it. Turns out, we cracked the code and have seen ridiculously insane results.
David Pawlan
David Pawlan
Team Member
How Traditional Businesses Need to Adapt to Digital This Time
Marketing

How Traditional Businesses Need to Adapt to Digital This Time

Shifting to digital marketing is not just a smart move; it is necessary for survival.
David Pawlan
David Pawlan
Team Member
6 Top Strategies for Growing Your Email Marketing List in 2025
Marketing

6 Top Strategies for Growing Your Email Marketing List in 2025

Electronic direct mail (EDM) plays a major role in modern digital marketing. Promotional emails allow you to accomplish goals like building your brand, spreading the word about new product releases and promos and nudging existing customers who haven't purchased in a while.
Jiayi Zheng
Jiayi Zheng
Team Member
Digital Marketing Trends for 2025
Marketing

Digital Marketing Trends for 2025

As marketers plan their strategies for 2025, they need to understand what works now and what's on the horizon. This article breaks down the key trends that will shape digital marketing success in 2025
David Pawlan
David Pawlan
Team Member
What is AdTech: Strategic Industry Guide for Startups 2025
Marketing

What is AdTech: Strategic Industry Guide for Startups 2025

Gain insights into what is AdTech with our industry guide. Elevate your business with the latest advancements in advertising technology.
Dawei Li
Dawei Li
Team Member
6 Ways to Leverage Your Product Marketing With LinkedIn Ads
Marketing

6 Ways to Leverage Your Product Marketing With LinkedIn Ads

Before creating your paid marketing ads it is important to strategize a plan of action. The secret to success lies within timing, specific goals, desired outcomes, and understanding your buyer persona - all of which need to be identified before you launch your campaign.
Dawei Li
Dawei Li
Team Member
What is MarTech Development: Marketing Technology A+ Guide
Marketing

What is MarTech Development: Marketing Technology A+ Guide

Discover the world of MarTech development in our A+ guide on marketing technology. Explore the latest trends and advancements in martech.
Ryan Fann
Ryan Fann
Team Member
Build a B2B Ecommerce Platform: A+ Startup's Guide 2024
Marketing

Build a B2B Ecommerce Platform: A+ Startup's Guide 2024

Thinking about building a B2B ecommerce platform? Our guide provides step-by-step insights for A+ startups.
David Pawlan
David Pawlan
Team Member
Startup Branding: 10 Insights from Heyward's "Obsessed"
Startups

Startup Branding: 10 Insights from Heyward's "Obsessed"

Emily Heyward's book Obsessed is about startup branding and how to make people obsessed with your brand. Read our ten takeaways, covering each chapter!
Autumn Jilek
Autumn Jilek
Team Member
10 Digital Marketing Trends You Should Know in 2021
Marketing

10 Digital Marketing Trends You Should Know in 2021

Customer behavior changed greatly in 2020. Digital marketing needs to change to meet new demands. Read how to stay ahead of digital marketing trends in 2021.
Dallin Porter
Dallin Porter
Team Member
Semrush Review: SEO Audits and More
Marketing

Semrush Review: SEO Audits and More

Semrush is an SEO tool that uses data to help optimize your site through audits and more. Learn why we upgraded to the Pro plan, and why we cancelled after a few months.
Bryan Lin
Bryan Lin
Team Member
Postmark vs. SendGrid: Best Email Delivery Service in 2025
Startups

Postmark vs. SendGrid: Best Email Delivery Service in 2025

Read our feature comparison of Postmark and SendGrid, how they stack up when it comes to email deliverability, and which one is the right choice for your business.
Bryan Lin
Bryan Lin
Team Member

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